Present Scenario of Digital Product Presentations for Enhancing Market Share of Products

Abstract

Contemporary marketing environment calls for innovative ways of reaching the customers, and Digital Product Presentation (DPP) happens to be one of such ways. DPP in the form of augmented reality or virtual reality has emerged as a potent tool for global marketers to enhance the market share of their products. From the consumers’ perspective, it enables them to gauge the usability of a product in a real scenario before the actual purchase. The paper explores these advantages further if DPP based campaigns influence repeat purchase, enabling companies to attain loyal group of customers. Exemplifying through contemporary cases, this paper sheds light on varied aspects of DPP .